THE NEWSPAPER

Since 2018, our brand has been passionately committed to an initiative we call "Do Good, Do Beautiful". We firmly believe that doing good creates beauty, and it is this conviction that guides our action and gives meaning to our brand.
Every year, our team travels to the majestic Atlas Mountains, where we have the privilege of meeting young Moroccans, most of them Amazigh. During these memorable days, we visit schools and share our love for art with the children. Through creative workshops, they discover the power of painting, explore their imagination and express their emotions on canvas.
But our commitment doesn't stop there. Alongside our artistic actions, we are committed to supporting these communities. A portion of the profits we collect each year is dedicated to school donations, books, warm clothing and other essential resources, bringing comfort and warmth to the lives of these children.
To stay informed about our upcoming initiatives and discover how we put our why "Do Good, Do Beautiful" into practice, we invite you to follow us on Instagram and subscribe to our newsletter.
Thank you for believing in our mission since 2018 and for participating in this wonderful adventure.